After a backdoor invitation to a global pitch thanks to our account manager knowing someone at Dove my creative concept won us the project. We were invited last minute to pitch for the experiential execution of a stand at Waterloo for Ladies day. We needed to create something that celebrated the 100 colours invisible dry campaign and the woman wearing the 100 colour dress, which people could test the product on directly, won us the business.
The work evolved throughout the process and our final stand featured a photographic studio which invited women on their way to ladies day to have their photos taken and displayed on the big screen at Waterloo. These were accompanied by a running tally of the trending colours of the day.
