Working with quite strict brand guidelines we knew we wanted to do what we could to warm up this very medical brand for the general public. Instead of focussing on the product benefits we decided to look at the emotional impact those benefits had on the lives of our users. This landed the true impact of this product in a way that only someone going through the experience of having a loved one with diabetes or having it themselves could really understand.
This campaign won multiple awards in it’s field.
