Male fertility supplements are usually either one of two things. The can be overtly masculine with metallic blue and grey colour schemes and bold italicised fonts to denote aggression and energy. Or they are designed for women, because the age old belief is that ‘women are the gatekeepers to family health’.
We wanted to create a fertility supplement for men that was different, it needed to express the premium nature of the product we were promoting but also be subtle, clean and positive. It needed to be something men wouldn’t be embarrassed to put into their basket whilst shopping but also something that encouraged the excitement and desire around trying to become a father.
