How do you get young people to hear a message about the dangers of ‘legal’ highs? You take them by surprise and show them that literally anything could be inside those packs.
We built a unique and unexpected campaign which told young people about the dangers of taking legal highs by giving them our own version – Ciao!
Not only did the campaign make it into the national newspapers but over 30% of pack recipients returned to our website for more information regarding legal highs production and laws.
This was the winner of the Gold IPA Pip award.
